Team structure
Client(India) I Project Manager(India) I Sr. Associate QA, L1 | Frontend Developer | Sr. Manager Technology | Product Designer (Yup, that's me!)
My role
He was the sole designer, independently handling project requirements.
He conducted live design sessions, design walkthroughs with the client.
He defined brand's visual language in Figma style guide.
He created responsive UI screens from scratch for key UI flows including Homepage, Product screen, Quiz & Ai face mapping.
He created visual infographics for product screens, displaying skin scores, skin masks, etc.
He created end-to-end working prototypes for the entire team to follow.
He conducted accessibility checks as per AA WCAG guidelines.
Client
Hindustan Unilever Ltd.
Project timeline
Jun 2021 - Sep 2021
Industry
Consumer products
Tools used
Agile working model
POD, or Product-oriented Delivery, leverages agile, cross-functional teams for end-to-end product management, aligning with efficient project breakdowns.
Working with the Product/ Dev team
How users shop online for skincare ?
Each user tends to have a unique set of personalization requests as people are becoming more and more awae of their unique skin requirements.
We took the 2nd use case because...
We are focusing more on millenial users, living in metro cities, having ultra busy lifestyle and dynamic skincare requirements with little or no bandwidth to focus on their daily skincare routine.
What are we trying to solve ?
Lakmé has this wonderful range of products that covers all skincare issues whereas on the other side our target user is basically clueless on how to fix their skincare issues.
How can Lakmé bridge this gap, empowering users and maximizing customer satisfaction?
Peak Covid in 2021!
Lakmé India was struggling badly with primary reasons as mentioned below:
How are we trying to solve it
Of all the activities that the target user does before buying any product, like reading articles, following social media influencers, etc. we wanted to build a one stop digital solution that helps our users in fulfilling their dynamic skincare needs effortlessly.
How our solution works!
Of all the activities that the target user does before buying any product, like reading articles, following social media influencers, etc. we wanted to build a one stop digital solution that helps our users in fulfilling their dynamic skincare needs effortlessly.
Landing screen
Yeah but how did we create these designs ?
Every design iteration had some good points and improvements that shaped the final UI.
Selfie screens
Submitting images for Ai Image Processing
Users can submit images via selfies or gallery photos to our AI model, with user permission for skin analysis.
Quiz
Generic Q&A with user:
User data refines AI tests, offering tailored skincare solutions to address individual skin concerns.
Skin results
Ai - generated skin results:
Ai evaluates user info, providing detailed skin analysis, customized products, and articles. Reports are downloadable; retests are available.
Highlighting skin concerns
Crafted compelling visual depictions of the skin concerns prioritized by the AI model to captivate the user's focus.
Business impact
100k/day to 500k/day
30 million
Ai analysed images used to deliver personalized skincare recommendations
Testimonial
Aran Cheong
Global Assistant Brand Manager @Unilever
"Ankit's input streamlined design decisions, eliminating back-and-forth, and expediting approvals. His contributions were instrumental in enhancing the consumer journey while maintaining our premium brand image. Excited for future collaborations."
Khushbu Varshney
Sr. Manager Agile Program Management @Publicis Sapient
"Ankit excelled in managing a complex client for Lakme's AiBA project, demonstrating Openness by seeking clarification and providing valuable input. His contributions greatly enhanced the project's success."
Nikhil Malhotra
Sr. Manager Agile Program Management @Publicis Sapient
"Ankit effectively communicated dependencies, provided concise design recommendations to clients, and delivered appreciated final designs. Even post-project, he contributed to asset updates. He managed three assignments well, setting clear expectations and improving his estimating skills."
